Introduction to Wholesale Dito Store
Wholesale Dito Store is a technology-driven B2B wholesaler and distributor of janitorial supplies, paper products, and industrial cleaning chemicals in the Philippines. It also offers Zachem, its own brand of cleaning products.
The business was previously owned by Clickerwayne Enterprise. It is now managed and operated by Clickerwayne Zelle Solutions Inc. The company's foundation rests on 15 years of custom software development and B2B sourcing networks.
Our Founding And Growth
Clickerwayne Enterprise was established on December 28, 2010. Wholesale Dito Store was previously managed by Clickerwayne Enterprise and is now owned and operated by Clickerwayne Zelle Solutions Inc. The business has evolved through strategic improvements to strengthen its position as a trusted and reliable corporate wholesale supplier in the Philippines.
Reaching out to local manufacturers led to an early connection when Ms. Anne Ybarzabal, Institutional Sales Specialist for South Luzon at Sanicare, assisted the business. Working with her helped secure a steady, reliable supply of products right when the operation was starting out.
Who We Are
The company began by identifying opportunities in the wholesale market. Through a consistent focus on product quality and customer service, it established a reliable presence among businesses seeking dependable supply partners.
In January 2023, the owner of We Girls Household Goods Trading joined as Co-Founder. Her industry experience has supported the company's continued growth.
Products and Services
Wholesale Dito Store supplies everyday business essentials, including:
- Office supplies and hygiene products
- Janitorial and maintenance supplies
- Industrial and facility maintenance products
- Healthcare and sanitation supplies
- Breakroom and pantry supplies
- General Trade Goods
The company also offers Zachem, a private-label brand of cleaning products locally manufactured by chemical experts in Taguig City.
The Founders and Corporate Officers
Zelle
- Position: Co-Founder and CEO
- Background: Wholesale operations, product sourcing, compliance, business development
- Previous Business: We Girls Household Goods Trading
Clickerwayne
- Position: Technical Co-Founder and President
- Background: Banking, telco, web development, systems integration dating back to 2010
- Role: Leads the company's technology strategy and infrastructure development
Chief Financial Officer
- Incorporator of Clickerwayne Zelle Solutions Inc.
- Name withheld by request for privacy
Treasurer
- Corporate officer
- Name withheld by request for privacy
Corporate Transition
On June 27, 2023, Clickerwayne Zelle Solutions Inc was established and registered with the Securities and Exchange Commission. The corporation assumed full ownership and operations of Wholesale Dito Store. This transition from a sole proprietorship to a separate corporate entity reflects a structured approach to growth and a stronger commitment to serving corporate clients in the Philippines.
Timeline of Corporate Changes
- Q2 2024: The founding business transitioned from a DTI-registered sole proprietorship to a SEC-registered entity designated as Clickerwayne Holdings OPC. Clickerwayne Enterprise was retained as an active trade name.
- Q4 2024: Clickerwayne Drey Corporation, operating as USmile, was formed as a separate SEC-registered entity dedicated to logistics and fulfillment.
- Following these updates: Both Clickerwayne Zelle Solutions Inc and Clickerwayne Drey Corporation became corporate members of the Clickerwayne Group of Companies.
Zachem: Our Flagship Private-Label Brand
Zachem is the company's flagship private label brand. It is manufactured in Taguig City for Clickerwayne Zelle Solutions Inc. Zachem is part of a growing range of janitorial supplies and cleaning solutions designed to meet the needs of businesses that require consistent quality and reliable supply.
Zachem was launched on May 19, 2025. The launch marks a significant milestone in the company's development and reflects a strategic move into private label manufacturing and product expansion.
"Dependency on the predominant manufacturing ecosystem is not always a go-to solution. Local manufacturers and suppliers are far better off producing high-quality products."
Company History & Evolution
- 2010
Foundation as a Social Advocacy
On December 28, 2010, Clickerwayne founded Clickerwayne Enterprise as a sole proprietorship registered with the Department of Trade and Industry in Biñan, Laguna.
Recognizing the early potential of decentralized digital labor, the organization began as a personal advocacy project to address economic disparity by establishing an asynchronous work-from-home model. This initiative provided online data entry employment, allowing stay-at-home parents and persons with disabilities to work entirely from their homes on flexible schedules.
After two years, core operations transitioned from raw data management to full-scale internet architecture and specialized web and software development.
- 2021
E-commerce Entry and Supply Chain Research
Throughout 2021, the company sold products on third-party e-commerce platforms to conduct data-driven research into the Philippine supply chain and e-commerce industry.
On December 29, 2021, Clickerwayne Enterprise officially established the Wholesale Dito Store brand. The registration of the wholesaledito.store and wholesaledito.com domains laid the structural groundwork for a transition into the business-to-business supply chain sector.
- 2022
Proprietary Analytics and Platform Launch
In January 2022, Wholesale Dito Store launched Version 1.0 of its website, marking the initial deployment of progressive web app technology.
In mid-Q2 2022, Clickerwayne developed the ARB Sales Tracker system and deployed it to monitor and record sales across Lazada, Shopee, and TikTok. This proprietary software provided the exact market data required to build the wholesale operation and remains in active use today.
- 2023
SEC Incorporation & Corporate Restructuring
In January 2023, Zelle, owner of We Girls Household Goods Trading, joined as Co-Founder and CEO, bringing direct expertise in wholesale operations, product sourcing, and business development.
On June 27, 2023, Clickerwayne Zelle Solutions Inc was registered with the Securities and Exchange Commission as an independent corporate entity distinct from Clickerwayne Enterprise. The new corporation was classified under a primary business scope of Information Technology and a secondary scope of Wholesale Trade. It assumed full ownership of Wholesale Dito Store to manage B2B wholesale operations, while Clickerwayne Enterprise remained a separate active entity.
Concurrently, the Wholesale Dito Store website upgraded to Version 2.0 with improved service workers and one-tap home screen installation.
- 2024
Progressive Web App Upgrade and B2B Sourcing
Building on an existing Sanicare Products account held by Clickerwayne Enterprise with SCPA, Co-Founder and CEO Zelle initiated partnerships with manufacturers identified as strategic fits for B2B wholesale operations. These new accounts were established under the Clickerwayne Zelle Solutions Inc corporate name.
The company also rolled out PWA Version 3.0, introducing push notifications, customer accounts, and order history tracking.
- 2025
Private-Label Brand
On May 19, 2025, the company launched Zachem. Manufactured in Taguig City exclusively for Clickerwayne Zelle Solutions Inc, Zachem serves as the flagship private label cleaning brand of the organization.
- 2026
Physical Expansion & Tech Stack Integration
In February 2026, the physical Wholesale Dito Store Showroom opened in Santa Rosa, Laguna, marking the first branch expansion beyond the Biñan headquarters.
In March 2026, the company executed a comprehensive technical upgrade by rolling out and fully integrating a proprietary zero-dependency software stack into daily operations. This system-wide deployment activated the core corporate infrastructure, including:
- N∅FEE Direct Settlement Architecture
- Automation of Request For Quotation
- Standalone Zero-Dependency Progressive Web Apps (PWAs)
- High-Velocity Data Ingestion Systems
- Cryptographic Provenance Engine
Problem Statement
The increasing dependence on imported products of inferior quality not only affects our country's economic growth, it also softly kills our local manufacturers. Thus, displacement of jobs for many Filipinos.
Commitment To Quality
Our commitment to quality is unwavering. We carefully choose our product selection, ensuring that each item meets stringent quality standards. This dedication has allowed us to build trust with our customers, making Wholesale Dito Store a preferred choice in the wholesale market.
No To Knockoffs! At Wholesale Dito Store, we believe in delivering nothing but the best. We stand firmly for authenticity, offering only genuine, high-quality products that our customers can trust. Our commitment to excellence drives us to prioritize integrity in every transaction, ensuring that what you get is always the real deal.
Our Mission
We are driven by an unwavering commitment to excellence in service, delivering a wide array of superior-quality products at competitive prices. Our mission is to create exceptional value for our customers, build enduring partnerships, and consistently exceed expectations through unparalleled dedication and service.
Our Vision
We envision becoming a dominant force in the wholesale industry both in the Philippines and on the global stage, distinguished by our unwavering commitment to quality, exceptional service, and customer-centric values. Our goal is to foster lasting relationships based on trust, integrity, and reliability, ensuring that every client experiences the highest standard of excellence in every interaction.
Core Values
The core values of Wholesale Dito Store are deeply aligned with those of Clickerwayne Holdings, reflecting our commitment to excellence, integrity, and progress in all that we do.
- Winning: We are driven by a relentless determination to succeed in every facet of our business. Our focus on achieving excellence motivates us to continuously strive for better results, pushing boundaries to meet and exceed expectations.
- Assertiveness: We communicate with confidence, ensuring our voices are heard in a manner that is both respectful and transparent. Our approach fosters open dialogue, empowering us to advocate for our business and customers effectively.
- Yearning: Our commitment to making a positive impact extends beyond business objectives. We are driven by a deep and unconditional desire to contribute meaningfully to global society, striving to create lasting change through our actions.
- Nurturing: Innovation is at the heart of our progress. We are dedicated to fostering continuous improvement, relentlessly seeking new solutions that enhance the value we bring to our clients, partners, and the broader community.
- Enterprising: We take initiative in shaping a brighter future by constantly improving our processes and raising our standards. Our entrepreneurial spirit fuels our ambition to create new opportunities, drive growth, and elevate the living standards of those we serve.
Client Satisfaction
Customer satisfaction is at the heart of our business. We strive to exceed expectations by providing excellent customer service, reliable delivery, and flexible purchasing options. Our team is committed to building lasting relationships with our clients based on trust, integrity, and mutual success.
Partnerships
We believe in the power of collaboration. Wholesale Dito Store actively seeks and nurtures partnerships with trustworthy suppliers, manufacturers, and distributors to expand its product range and ensure a steady supply of high-quality goods.